Simply Shekinah

Work Experience

 

Event Manager, Just Add Honey Tea Company

June 2019 - Present

​​

• Strategically manages event project elements within an ambiguous environment to execute a minimum of 4 community or corporate events per week.

• Conduct market research to develop and maintain wholesale partnerships such as WeWork to further develop the brand tone of voice in the community.

• Proactively liaise with clients to identify needs and efficiently solve problems in urgent situations on the day of the event.

• Develops cohesive relationships with team members to effectively delegate event planning tasks including welcoming guests, directing event set-up, organizing vendors, and managing take-down

​

Senior Onboarding Specialist, MINDBODY

July 2018 - June 2019

​​

• Successfully trained and remotely on-boarded 64 clients on engagement, in-studio performance and communication products for Fitness platform products; including Web applications, Mobile Devices (iOS & Android) and wearable devices. 

• Remote onboarding included international customer-base in the United Kingdom and Australia.

• Managed rollout of training and onboarding of 160+ global locations for Cyclebar an enterprise-level client. 

• Improved business outcomes by utilizing in-platform analytical tools for key performance metrics on product adoption. 

• Assisted in creating online Learning Management Center training materials for employees as well as client-facing. 

• Collaborated cross-functionally with Sales, Engineering, and Product Management ensuring successful adoption and customization of software.

​

Onboarding Specialist, ClickDimensions (promoted)

August 2017 - July 2018

​​

• Led project to design, implement and continuously updated onboarding process documentation for internal employees and external client-facing. 

• Responsible for guiding customers through the technical setup in the onboarding phase of the customer journey for enterprise clients including Benjamin Moore, Sunbelt Rentals, and Coffee + Dunn.

• Clearly articulated and set expectations around ClickDimensions’ technical capabilities as they relate to a customer’s needs, always seeking mutually beneficial outcomes.

 

Marketing Success Manager, ClickDimensions

March 2016 - August 2017

​​

• Developed creative solutions for using advanced technology and communicating these solutions to a non-technical audience through online presentations, written guides, and web forums. 

• Worked collaboratively with the sales and technical support team to ensure that customers are well-equipped to use the software. 

• Available to the customer for ongoing questions about how to use the solution and advised on marketing and email best practices.

​

Project Manager, Max Marketing

January 2015 - September 2015

​

• Copywriter for online marketing campaign for national brand Exciting Windows! which received 885 website clicks and reached over 30,000 people.

• Copy editor of published guide “Off the Hook” by Shawn Rossbach ranked five stars on Amazon.

• Recruited, trained and managed 10 team members ensuring completion of projects including website and content design through Wordpress.

• Increased productivity of team resulting in completion of four projects within one month versus completing one project a month.

 

Website Content Developer, Romance Riders 

May 2015- August 2015

 

• Helped increase brand awareness through website optimization; contributing to website design through content development and product placement.

• Published uniquely creative content for over 50 designers for local magazine editorials and Romanceriders.com.

• Edited images from photoshoots with Adobe Photoshop.

•  Advertised and created products through e-commerce platform Magento.

 

Social Media Specialist, Max Marketing

August 2014- January 2015

​

Achievements:

• Researched, created and edited written content for online webinar series “ETK University” to educate prospective clients on social media platforms and marketing techniques.

• Leveraged social media management, analytics and measurement tools - such as HootSuite, Facebook Insights, Twitter Analytics - to report program successes and analyze results to consistently recommend improvements.

•  Developed an online marketing campaign using Facebook Ads for Chase Roofing and Contracting gaining 845 website clicks, while reaching 11,552 people.

• Created social media campaigns for each client to increase following by at least 10% within the first three months.

 

Editorial Intern, Atlanta Tribune: The Magazine 

May 2014- August 2014

 

• Served as the contributing writer and editor for atlantatribune.com, publishing and editing 35 articles within 10 weeks.

• Wrote, edited, crafted, posted and optimized content specific to social media channels and audience. Contributed to the production of monthly issues, particularly writing all editorial columns for the months of June- September.

• Developed social media campaign “Foodie Friday” to highlight black-owned restaurants, gaining 115 Twitter followers.
   

Special Events Intern/ FIU Chapter President, Make-A-Wish Southern Florida  

April 2013- April 2014 ​

​

• Served as the FIU Chapter president, delegating a council of 20 students.

• Produced the first week of philanthropic events for Make- A-Wish at FIU raising over $1,500.

• Maintained position as President and PR Director in order to improve the brand within community of 45,000 students.

• Increased Twitter and Instagram following from 0 to approximately 400 followers through use of social media campaigns such as “Wishful Wednesdays” highlighting previous Wish children.

• Gained 10 new partnerships from local companies for Make-A-Wish South Florida.
   

 

Software

 

• Salesforce

• Microsoft CRM

• Adobe Creative Suite( Photoshop, Illustrator, InDesign, Dreamweaver)

• Final Cut Pro

• Audacity

• iMovie

• Zendesk

• JIRA

• UnicornMagic

• Slack

• Microsoft Office

• Wrike Management Software

• Trello

• Magento

• Zoom

• GoToMeeting/GoToWebinar

• Oktopost